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The real estate market is habitually transforming – and being an agent means rolling with whatever comes next.

In order to be successful in the business, it’s critical to be ready for the newest marketing strategies and tips to increase your leads and closings (and help a lot of people own the house of their dreams).

So what is 2019 shaping up to look like for those of us in the business?

Automation

A lot of real estate companies, lenders, and banks have already started automation within the house buying process. As an agent, you can sign up for email campaigns that will automatically send your clients (or potential clients) emails sharing important real estate news.

Video

Lights, camera, action! Social media isn’t new to the game, but being in front of the camera might be new to you. Think about including digital tours that show the entire property or utilizing your Instagram and Snapchat stories to give quick glimpses of the neighborhood or home.

Live video is also a key tool to employ. If you have participants, you can potentially answer any questions in real time.

Content

If you have a Facebook page for your business (which you really should, if you don’t!), then it might be a good idea to start thinking about adding valuable content. Give information about the neighborhood of a home you’re listing, or give important information on the home buying or selling process in your location.

Make 2019 your year – set marketing goals and track how you’re doing! And hey, you might just have some fun along the way.