Real Estate Tip of the Week: Instagram Your Brand

Instagram is more than just a place to upload your latest meal or flashback Friday post. As a real estate agent, Instagram can be used to humanize your brand and reach prospects.

Why use Instagram, you may ask? Well, let’s look at the numbers:

  • As of 2018, 30% of the U.S. population uses Instagram.
  • Most millennials use Instagram every day.
  • There are one billion monthly active users
  • 72% of Instagram users purchased a product they saw on the post

As you can see, Instagram is pretty important.

Instagram allows you to create a “Business Account” – where you can receive real-time metrics on how your stories and posts perform, receive insights into your followers, and how they interact with your account.

Let’s check out some simple tips on how you can incorporate Instagram with your brand:


A great way to utilize Instagram is searching by location. Once you search the location you’re in, local residents will pop up. Because these posts are viewable, they’re public – which means you can like and comment on them!

It’s a great way to get noticed and to reach out to people that will potentially want to see your business.

Show You

Viewers want to see a real person – not a corporate image. When posting, think about sharing fun and upbeat team activities – dinners, outings, any successes, holiday parties, or meetings! By showing you and who you are with your team, they’ll find you more relatable and will be more willing to reach out to you.

Give Insights

As a real estate agent, your job consists more than just selling the home – you’re selling a location! Be sure to post and tag local vendors and shops near your listings to really drive home the atmosphere. Be sure to hashtag locations as well!

Use Instagram’s Metrics

Post when your audience is live! As mentioned above, if you have a business account, Instagram will pull you days and times when people are most active. Post along these lines to see more of an uptick in your views.


Last, but certainly not least, it’s critical to be real. People can spot a fake corporate business from a mile away. Your comments should seem genuine and sincere – and not copied and pasted from one post to another.

Instagram can be a great tool for you and your business. If you haven’t already, step up and get to ‘graming!

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