Real Estate Tip of the Week: Action! Video Marketing for Your Business
Let’s get reel.
Videos in the marketing world are critical for your online brand platform in showcasing not only your product, but who you are and what you can do differently than other competitors for your client.
Renderforest, a marketing agency, released video marketing statistics that should motivate you to get behind the camera. Here are some quick stats:
- Replacing an image with a video on a landing page increases conversions by 12.62%
- 40% of users take some kind of action after viewing a video ad
- The average user spends over 16 minutes watching online video ads every month
- 92% of mobile video consumers share videos with others
Uploading videos relating to you and your brand will keep you in pace with what consumers are expecting. Here are some simple ideas for your next video:
Referrals are essential for your real estate business. A great way to prospect is to produce a short video from past clients who’ll vouch for you.
Your clients aren’t just buying a home – they’re buying a location. Create fun little videos that showcase the neighborhood (is there a park nearby? A quaint coffee shop? A cute diner?) to help seal the deal on their next purchase. This video will help potential clients see that you produce more than just home information; you’re becoming a valuable resource.
This is a no brainer. Potential clients are eager to see videos of the home than the pictures itself. With videos, they can better visualize the flow of the home and even daydream about creating future memories. Think about what makes the home unique or appealing and highlight those features.
While this isn’t a video you can edit and publish later, live stream is incredibly important in relating to your client base. Anyone following you (either on Facebook or Instagram) will become notified when you go live – which offers more of an opportunity for them to interact with you. Think about conducting a virtual open house!
About Me Videos
This video is particularly aimed at millennials – 54% of this generational group will contact or consider multiple agents during their home search – which is more than any age group. Show why you’re a better fit for them and let them get to know you! Share your professional experience, your hobbies, and a quirky story about you.
While it might seem stressful at first to get behind the camera, you might just begin to realize how exhilarating it can be!