03/11

Social media is critical for any real estate agent’s brand. If you aren’t using Facebook, Instagram, or even Pinterest – you’re missing out on some incredibly valuable information and creative ways to reach new clients.

One social media account that might be forgotten: LinkedIn. Because LinkedIn is mainly viewed as a virtual resume, it can be hard to consider this a space to reach out to customers, but that’s far from the truth! It’s a great place to show off your achievements and accomplishments, so potential clients can gain a better understanding of what you excel at.

With 500 million members and counting, LinkedIn is a prominent social media space to share what your brand is and what you have to offer.

Here are some quick and easy ways to give your LinkedIn a facelift to attract future prospects:

Endorsements

 LinkedIn allows you to write down some of the skills you believe you have and should show to potential clients. Think about adding tags like “staging perfectionist” or “helps sell and buy homes” as some of the skills you’d like to highlight.

Your connections can also endorse you with some of the skills they think you have as well!

Keywords

It’s important to be direct and clear with what your line of profession is – this not only helps with any confusion that might take place, but it helps direct you to the exact audience you’re trying to reach. This way, you are searchable and clients know what you specialize in.

You’ll also want to think about your customized URL. If you go to the right side of your profile page, you can click “Edit Public Profile and URL.” From there, you can personalize your URL to stand out above the rest. Think, “JaneDoeRealEstateAgent”.

Recommendations

Reviews and recommendations can really enhance your reputation and your business. LinkedIn makes it easy for you to reach out to past clients:

• Click the “Me” icon at the top of your LinkedIn homepage
• Select “View Profile”
• Scroll down to the “Recommendations” section and click “Ask to be recommended”

From there, you can write in your past client’s name (your connection on LinkedIn) that you would like to have write a review for you!

Engage

Don’t just fix up your profile and walk away! Interact with content posted by your connections, comment on articles, post articles you find interesting, etc. Because LinkedIn is more than just your online resume, it’s important that you utilize what this site has to offer for your brand.