Real Estate Tip of the Week: Guide for Social Media
Has the saying: “social media is king” been yelled at you enough yet? (If not, here’s a list of articles we’ve posted on the subject).
Social media only helps you so much – if you’re not engaging with your audience, then it is almost like your social media platform doesn’t even exist. While it’s important to receive likes, comments, and shares, it’s also important that you reciprocate and do the same.
For 2020, set a goal to create and sustain better social media engagement! Here are some quick tips to help plan your year:
Schedule the Time
To boost your business on social media, you’ll have to treat the time you spend on apps as though you’re on the clock. Set and schedule time each day to craft and post genuine responses.
If someone has left a comment on your post, respond! If someone has messaged you with a question or a comment, respond! If you see something you like that a fellow real estate agent has posted, reply or even share it to your own page!
Social media allows you to have fun and be creative – so why not use those filters, GIFs, or stickers?
Instagram is a great social media platform to inspire creativity! They have “poll” features that can allow your follows to ask questions (i.e., “how are mortgage rates looking these days?”), you can go live when at an open house, or you can post a countdown to your Stories!
Don’t Always Promote Your Brand
Audience will grow tired if you’re constantly advertising yourself to be their next real estate agent. You have to show them the why – and the best way to do that is to show them who you are.
How can you do this?
Think about posting:
- Behind-the-scenes (i.e., setting up an open house, grabbing lunch at a new restaurant, networking events)
- A hobby you enjoy participating in (hiking, painting, cooking, etc.)
- Your family, friends or cute doggy!
Engage, Engage, Engage
Don’t forget – the best way to improve your business social media game is to ENGAGE.
- Comment on posts
- Reply to comments / questions
- Participate in conversations
- Share articles / posts that are relevant to your market
Another tidbit to not forget: social media is FUN, so don’t forget to enjoy it too.
For more real estate tips and tricks, check out AmeriTitle’s Blog.