02/3

As a real estate agent, you probably already have your 2020 marketing plan mapped out – but what about reflecting on areas of improvement?

Whether you’re a new agent, or an expert in the field, it’s always a great idea to pause and take a look at where you can excel greater. 

Being and becoming a great agent doesn’t mean you have to jump through hoops. It’s actually pretty simple. We have the tips you need below to start the year off right:

Guru

There are plenty of real estate agents out there – but how can you stand out from the crowd?

Instead of claiming you know it all, show them how much you know in a specific area. Become the real estate guru for a specialized neighborhood, town, or city. Be the person clients know to reach out to when they wonder what new development is being built across town. A new coffee shop? – you’ve already got the details on when it will open.

Networking

You might have wondered how you’re supposed to know when the coffee shop opens, huh? Well, that’s where our next piece of advice comes in – networking.

You’ll work with many different people in your field – investors, vendors, inspectors, contractors, you name it. Keep their information handy, because you’ll never know when you might need them for a referral or to check in on what’s new in the market.

Customer Service

Ah – the scary world of customer service. Whether you’ve realized it or not, being a real estate agent means working in that exact field. But, it doesn’t have to be intimidating.

Being an agent means know how to communicate, listen, provide suggestions, and decipher information clients are providing. Consumers know when you’re being pushy or inauthentic – so make sure you place yourself in your client’s shoes. Buying a home will likely be the biggest purchase of their life; they’re nervous, and they want you to guide them through it.

Prequalify

If you haven’t before, you’ve probably learned this the hard way. Prequalifying your clients before you show them homes will save you time and energy. Usually prequalifying shows how serious the buyer or seller is, and how much they’re willing to work with you – that, and you’ll know what financial ballpark they’re in as well.

While these are only a few tips to strengthen your real estate game, they’ll set you apart from the pack – and help gain the confidence you need to close deals.

Want more real estate tips? Check out AmeriTitle’s Blog for more!