02/7/23

Stop! In the name of love – 3 tips for reconnecting with your best customers

There are plenty of articles and resources about winning new business out there, but this blog focuses on something else: Strengthening the relationships with the customer and partners who already love you.

Even as the market shows early signs of life this year, it’s important to remember we’re all in the same boat. That means it’s important to work together to navigate these uncertain waters.

Here are some ways that real estate professionals can show current customers some love and build even stronger relationships with each other too. We found this information applied to both trusted transactional partners and past clients. So, find your little black book, and let’s get started.

Your messages will have them “All Shook Up.” 

Think about your trips to the mailbox. If you are anything like us, you’ll find pre-printed flyers, credit card offers and bills…all things cookie-cutter. A personal note might have them a little mixed up, but they’ll be feeling fine. Not a writer? That’s okay. Shoot a short video, and don’t worry about it being perfect. Share your thoughts, and send it along. 

Just call to say, “We love working with you.”

Most of us live on our cell phones and often even forget that the primary use for a telephone formerly was a voice conversation. However, it’s time to re-discover that. Plus, a call is a great way to “make it personal.” Reach out to your fellow real estate professionals and discuss how needs have changed in 2023. (We’re always here for that conversation with you.)   

When it comes to previous clients, check in quarterly as a touch point for anything they may need from you. Wondering what to say? Start with F.O.R.D. (Family, Occupation, Recreation and Dreams) Even if the discussion doesn’t yield an immediate lead, it will probably lead to a smile on your face.

Don’t forget to ask for referrals. We had a catchy musical subhead here, too, but decided to get to the point. Now is still the perfect time to put yourself out there and ask for referrals. Consider the audience. Those who appreciate you the most want to shout your praises and do everything possible to help you succeed. While you are at it, ask them for a review!

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