4 reasons marketing is important during every season

We love sharing marketing tips with our fellow real estate professionals. So far, 2023 has been full of opportunities, and challenges, across the real estate spectrum. 

Many of you are working harder than ever to maintain business while building connections with potential new partners whenever possible. It’s overwhelming at times, but it’s important to keep telling your story and building your brand. It can be tempting to cut back on your marketing because you’re too busy, too slow, or both. However, here are four reasons you should do the opposite.

It keeps you top of mind. Keeping up – or even enhancing – your marketing efforts will help your brand stay relevant to your customers and prospects. This ensures you’re the first person or company people remember when they’re ready to decide who to choose. Plus, you know who else is thinking about decreasing what they do? Your competitors. 

Strong messages help you build loyalty: In times of uncertainty, people value trust. Consistent and authentic messages and efforts show your commitment to your customers’ needs and dedication to getting the job done.

Marketing is a long-term commitment: Anything worth doing takes time, and that is certainly true when making sure your messages resonate with customers and partners.While you may see short-term savings from slashing your marketing budget, it will result in long-term losses. Without marketing, your brand isn’t being talked about how you want. Effective marketing efforts will build a foundation for future success! 

Now is the best time to try something new. We all hate not being busy. However, if you have the time to re-think how you want customers to see you, now’s the time to execute the plan or try a new tactic that piques your interest. Always wanted to get on social media, start an email marketing campaign, or do more with video? There’s no time like the present. 

No matter how much your business has ebbed and flowed this year, we know our teams work with some of our region’s best real estate professionals. Make sure potential buyers and sellers understand what makes you stand out too. Keep the heat on your marketing game all season, and we’ll be here to provide you with the level of title and closing services that make you shine all the way to the finish line. 

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