Category Archive: Human Interest

Make your business sizzle with hot customer reviews this summer

Online reviews are the most influential factor for any business these days. Whether you are selling a product or service, your online reviews can make or break you. This is especially true in real estate as you are asking potential buyers to trust you with one of the biggest purchases of their lives. You’ve undoubtedly […]

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Plenty of Potential Sellers on the Cusp of Listing

This is truly a historic time for real estate, and it’s far from over. Rising interest rates and inflation mixing with still-low inventory has truly made it unpredictable to see what the future holds, and that’s okay. No matter what happens, our team will be ready to handle your title and closing needs. All that […]

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AmeriTitle Promotes Ashley Packer to Branch Manager Rigby

Ashley Packer has been promoted to Branch Manager of AmeriTitle Rigby.  Ashley will continue closing real estate transactions as Escrow Officer, and will now directly manage the AmeriTitle Rigby operation currently consisting of a team of five.  In this new role, Ashley will oversee and lead the Rigby branch, work closely with the AmeriTitle leadership […]

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Realtors, Elevate Your Email Game – 4 Tips!

When it comes to reaching potential customers, email marketing is one of the best resources. You can send regular updates and promote new listings to keep your business top of mind. This makes it an easy, effective and secure way to develop professional relationships. However, you’ll need to develop a thriving email marketing strategy if […]

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Why Title Insurance?

You make an offer on a house and it gets accepted. Then what? Buying a house is a lot more complicated than signing a check and some papers, moving in and living happily ever after. A handful of problems can occur and become the villain of your home-owning story when purchasing and owning a property. […]

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3 Steps to Thought Leadership

One of the buzz phrases in marketing circles these days is “thought leadership,” but what exactly is a thought leader? We work with some of the best local real estate experts and caring professionals around, which means you’re in a great position to establish yourself as a thought leader – whether you knew it or […]

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Don’t Overlook Gen-Z!

When it comes to prioritizing a target audience in real estate marketing, Millennials are stealing  the show. However, there’s another generation getting their foot in the door of the home buying market that you should be paying attention to: Gen-Z. Millennials (born between 1981-1996) and Gen-Z (born between 1997-2012) are often grouped together as the […]

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Wire Fraud: 3 Tips to Prevent

The new FBI cybercrime numbers for 2021 are out, and they are not great. We’ve used this blog to talk about the importance of being aware of wire fraud when it comes to our real estate transactions, but we wanted to make sure we did it again.  Reported losses reached $350 million, up from $213 […]

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3 Tips to Jumpstart Your Content Marketing Game This Season

We’ve used this space to talk about a lot of specific ways our partners and friends can get ahead in the marketing game. But what if you don’t even know where to start? Well, this blog post is for you.  Let’s be clear: there is never a wrong time to start content marketing for your […]

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Social Media isn’t a One-Way Street

For all of us in real estate, social media has become more and more important when reaching new clients and interacting with partners and friends. Using it to elevate your game and show off your expertise will help engage customers and grow your brand. No matter which platforms (yes, that should be plural) you’re on, […]

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