Category Archive: News Feed

Today’s digital age provides more opportunities than ever to promote our services, products and knowledge without spending a dime. That all sounds good in theory, but nothing about marketing is automatic. It’s why you need a plan if you want to get your messages to the right people. This list intrigued us, though we’ve spent […]

Move over, millennials. You too, Gen-Z. This blog is all about a more seasoned crowd. Recent data shows that baby boomers make up the largest portion of today’s buyers AND sellers, and it’s essential that all of us do our best to reach this important group. One takeaway on this topic? Good marketing reaches all age groups. Being […]

There’s nothing like buying a home – especially if it’s the first one. No matter how much you prepare your clients for the journey, there will be a few surprises along the way. As this 2022 article shows, even people who think they know how it all works end up learning something. Here are a […]

As we gear up for summer travel – whether it’s a getaway with the family or a business conference – ignoring the advice in this post could put a damper on those plans. Yes, we wish you a safe and relaxing trip, but there’s one group who doesn’t ever take a vacation: Cybercriminals.   Let’s start […]

It’s time to talk about Instagram again. We see so many of our friends, partners and customers on this platform, and we love it!  The photo and video-focused social site continues to be the place to be seen for all things fun and elegant – and real estate certainly fits both of these categories. Though […]

We love sharing marketing tips with our fellow real estate professionals. So far, 2023 has been full of opportunities, and challenges, across the real estate spectrum.  Many of you are working harder than ever to maintain business while building connections with potential new partners whenever possible. It’s overwhelming at times, but it’s important to keep […]

Over the last few weeks, we’ve focused our attention on how the sellers’ side of the market has changed – both for our agent friends and the sellers themselves. However, our teams are ready to lend our title and closing expertise to everyone involved in the transaction. That’s why we’re back this week with four tips […]

Listen, our teams love to be on the cutting edge for our customers. We’ve invested in plenty of tools and resources to help make your transactions smoother and more secure, and there’s no doubt that technology makes almost every part of our job easier. But this post is about none of that. As much as […]

First-time buyers have always gotten plenty of love from real estate professionals, but a similar group needs guidance during times like these, too. Yes, we’re talking about people getting ready to sell in today’s changing market. There are still plenty of people thinking about selling out there, and we’re here to help everyone involved get […]

It’s safe to say that most people have a fondness for animals. After all, 70% of American households own pets, with dogs and cats accounting for the majority. We’ve talked about pets and marketing before when trying to sell your home – highlight the pet amenities, but minimize the presence of your own specific pet. […]