Category Archive: Real Estate Industry News

We’re all optimistically gearing up for a bustling spring. Across the country, there are signs the traditional homebuying season has come early, though almost everything is still in flux. It’s part of the new reality, and we promise we’ll be here for you.  One place where you don’t want to be facing uncertainty though, is […]

It’s an unpredictable time in real estate – that’s not a controversial sentence to write. If you’re a fellow real estate professional or a potential buyer/seller right now, you know this. However, since it’s been such a roller coaster, we know there are some prevailing thoughts out there – that may or may not still […]

Spreading love is what we do, so today, we’re talking about acknowledging the people you see every day. That’s right; we’re talking about your colleagues. Whether you’re a team leader or just want to show some appreciation to a friend in the office, making the extra effort can go a long way – more on […]

Working with a REALTOR® in 2023 offers many advantages which can easily outweigh any disadvantages. We understand that the internet may make buying or selling a home easy, but trust us, it’s not, especially in today’s ever-changing market. But don’t take our word for it. As we’ve said before, 86 percent of buyers and sellers […]

There are plenty of articles and resources about winning new business out there, but this blog focuses on something else: Strengthening the relationships with the customer and partners who already love you. Even as the market shows early signs of life this year, it’s important to remember we’re all in the same boat. That means […]

No matter how long it takes, the journey of buying a home – especially your first one –  is always complex. That’s why it’s important to surround yourself with the best real estate professionals in the business. We’ve used this space to talk about the importance a credit score can have on your loan, and […]

We don’t have to tell you that video is increasingly more important in real estate marketing. From virtual walkthroughs, to following up with clients and partners or creating social media content, shooting a quick clip is often the best way to connect these days, and we love it. In fact, we’re excited to start producing […]

We’ve used this space to talk about wire fraud a lot over the last couple of years, and while that danger to our transactions is still relevant, this blog is focused on a different type of scam: fraudsters trying to sell a property that doesn’t belong to them.  While this message is mostly for our […]

By now, you know how important a social media presence is for any real estate business. Showing up is only half the battle, though. It’s just as important for you to be authentic with your posts.  Just like in real life, people can tell if you’re being genuine in the digital world. If you are […]

A few years ago, it seemed like everyone’s New Year’s resolution was to start a podcast. That’s not what this blog is going to suggest you do. Don’t get us wrong: Podcasts are still a great marketing tool for real estate professionals who want to try their hand behind a microphone. However, they take some initial commitment, […]